Tyk

I illustrated and animated a suite of three engaging explainer videos for Tyk, an API management platform. While the core character of 'Tyk' and the brand's aesthetic guidelines were already established, I owned the pre-production and asset pipeline, translating the initial concept briefs into comprehensive storyboards and designing all the custom secondary illustrations from scratch.

From there, I transitioned the assets into After Effects to build out the full animations, ensuring the final videos clearly and effectively communicated Tyk's complex product offerings through a vibrant, user-centric narrative. I absolutely loved the creative journey of bringing this delightful character and her world to life!