Gap were running a campaign built around an interactive beach trip adventure. A Gap branded VW camper van travelled from Newquay in Cornwall all the way to southern Italy. On arrival at various beaches the camper opened up to feature an interactive pop-up shop and a photo booth for shareable content.
The campaign, activated through social media delivered photos and videos.
I edited the video above to sum up the Newquay leg of beach trip tour. It had a very fast turn around as all content for this campaign was posted to social media the same day.